CASH POP™
Brand
Mississippi Lottery Corporation
Brand
Mississippi Lottery Corporation
Brand
Mississippi Lottery Corporation
Role
Logo Design, Branding, Art Direction, Advertising
Role
Logo Design, Branding, Art Direction, Advertising
Role
Logo Design, Branding, Art Direction, Advertising
Cash Pop™ from the Mississippi Lottery is a draw-style game where you match just one number to win. Yes, it's that easy! This unique feature aims to attract and engage a newer and younger demographic of players who don't play the more "traditional" draw-style games.
During this full launch campaign, the goal was to create an energetic, bold yet approachable personality in order to distinguish Cash Pop™ from the other draw-style games. To bring this vision to life, I developed a logo, marketing assets, broadcast TV advertisements, and more.
Cash Pop™ from the Mississippi Lottery is a draw-style game where you match just one number to win. Yes, it's that easy! This unique feature aims to attract and engage a newer and younger demographic of players who don't play the more "traditional" draw-style games.
During this full launch campaign, the goal was to create an energetic, bold yet approachable personality in order to distinguish Cash Pop™ from the other draw-style games. To bring this vision to life, I developed a logo, marketing assets, broadcast TV advertisements, and more.
Cash Pop™ from the Mississippi Lottery is a draw-style game where you match just one number to win. Yes, it's that easy! This unique feature aims to attract and engage a newer and younger demographic of players who don't play the more "traditional" draw-style games.
During this full launch campaign, the goal was to create an energetic, bold yet approachable personality in order to distinguish Cash Pop™ from the other draw-style games. To bring this vision to life, I developed a logo, marketing assets, broadcast TV advertisements, and more.
To create a memorable logo, I wanted to incorporate bold, heavy lines while conveying a sense of playfulness. I then selected a color palette that's striking, energetic, and stands out among the other draw-style games. For the typeface, I chose Poppins, a sans-serif that is clean and legible across all platforms.
To create a memorable logo, I wanted to incorporate bold, heavy lines while conveying a sense of playfulness. I then selected a color palette that's striking, energetic, and stands out among the other draw-style games. For the typeface, I chose Poppins, a sans-serif that is clean and legible across all platforms.
Outdoor Advertisements
I developed a series of billboard ads, posters, and window clings to be displayed in areas with high visibility.
Social media assets
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Social media assets
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I'm available for freelance work
I'm available for freelance work
I'm available for freelance work